Chloe Dertinger | June 13, 2024
Selling
When buyers search for their dream home, first impressions are everything. A well-staged home can make all the difference between a listing that lingers on the market and one that commands attention, enticing buyers to make an offer.
At Connect California Homes, we understand the pivotal role that home staging plays in the sales process, which is why we offer this invaluable service at no cost to our clients. But we don't stop there. We also provide professional photography for your home, recognizing that 96% of buyers use the Internet to find homes in their home-buying process1. We understand the importance of making a strong first impression when buyers see the photography of a staged home and place an even stronger emphasis on ensuring that the home looks the same in person as it does in pictures.
The statistics don't lie: staged homes consistently outperform their non-staged counterparts. According to the National Association of Realtors, 83% of buyers' agents agree that staging a home makes it easier for buyers to visualize the property as their future home2.
Additionally, staged homes sell faster and for a higher price than non-staged homes. A survey by the International Association of Home Staging Professionals found that staged homes sell 3 to 30 times faster than non-staged homes, and staging can help increase the sale price by up to 20% on average3.
At Connect California Homes, we take pride in our deep-rooted connections within the community. Our collaborative network includes some of the most talented vendors in the industry, ensuring that every home we stage receives the spa day it deserves. We use a dependable and premium staging team to deliver unparalleled results that showcase your home in the best possible light.
When it comes to capturing those stunning staged spaces, our professional photographers ensure that every angle is showcased to perfection, ready for display on MLS, real estate listing sites (Zillow, RedFin, Trulia, etc.), social media, and advertisements.
Let's dive into a real-life example of how professional staging and photography transformed a property and yielded exceptional results. Meet 3524 Windsor Court, Pleasanton, a stunning residence that recently found its new owners with the help of Connect California Homes.
When 3524 Windsor Court first entered the market, it presented a promising opportunity, but it lacked the visual appeal needed to capture the attention of potential buyers. Recognizing the property's potential, the team at Connect California Homes sprang into action. Leveraging our connection with our staging team, we strategically curated every aspect of the home's presentation to maximize its appeal.
The transformation was nothing short of remarkable. Gone were the cluttered spaces and instead replaced by carefully selected furnishings, tasteful decor accents, and inviting atmospheres. Each room was meticulously staged to highlight its unique features and create a sense of warmth and welcome.
But staging was just the beginning. To ensure that 3524 Windsor Court made a lasting impression online, our team also enlisted the expertise of our professional photographers. Using advanced techniques and equipment, they captured every angle of the staged home in stunning detail, ready to be showcased on MLS, social media, and advertisements.
Thanks to the strategic combination of expert staging and photography, 3524 Windsor Court not only captured the attention of potential buyers but also exceeded expectations in terms of both price and speed of sale. Within just seven days of hitting the market, the property went into contract, ultimately selling for an impressive $106,000 over the asking price. Click here to learn more about the story behind the sale of this home!
In the competitive California real estate market, presentation is key. By investing in professional home staging and photography, sellers can significantly increase their chances of attracting qualified buyers and maximizing their return on investment. At Connect California Homes, we're committed to providing our clients with the resources and support they need to achieve their real estate goals. Contact us today to learn more about our complimentary home staging and photography services and how we can help you elevate your real estate experience.
Sources:
Stay up to date on the latest real estate trends.
Buying
Chloe Dertinger | July 25, 2025
If you've been waiting for the right time to buy a home, this summer might just be it. With more homes on the market, increased flexibility from sellers, and a shift i… Read more
Community
Chloe Dertinger | July 21, 2025
From classic soft serve to handcrafted gelato and creative local flavors, the Tri-Valley is packed with ice cream shops worth a visit. We’re sharing some of our favori… Read more
Connect with the Market
Chloe Dertinger | July 15, 2025
The first half of 2025 brought a mix of steady prices, increasing inventory, and changing market dynamics across the East Bay. Here's a look at how key cities performe… Read more
Community
Katie Moe | July 7, 2025
From Pleasanton’s beloved Concerts in the Park to jazz-filled evenings in Livermore and laid-back shows in Dublin, the Tri-Valley comes alive with free outdoor concert… Read more
Community
Katie Moe | July 1, 2025
Celebrate 2025’s Fourth of July in true East Bay style! From small-town parades to waterfront drone shows, this guide covers the best free and ticketed events happenin… Read more
Community
Chloe Dertinger | July 1, 2025
July has arrived, bringing the heart of summer with it! From sun-soaked days to warm evenings, it’s the ideal time to make the most of everything our community has to … Read more
Community
Chloe Dertinger | June 17, 2025
Summer 2025 in the Tri-Valley is officially here! Whether you’re into live music, family movie nights under the stars, food and wine experiences, or hometown tradition… Read more
Community
Chloe Dertinger | June 16, 2025
Summer in the Tri-Valley is synonymous with sunny skies and soaring temperatures. When the heat is on, there’s no better way to cool off than by diving into one of the… Read more
Community
Chloe Dertinger | June 1, 2025
June is here, and summer is in full swing! With longer days and warmer weather, there’s no shortage of outdoor adventures to dive into. Our community is buzzing with f… Read more
You’ve got questions and we can’t wait to answer them.