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The Power of Home Staging

Chloe Dertinger  |  June 13, 2024

Selling

The Power of Home Staging

Home Staging, Because First Impressions Matter!

When buyers search for their dream home, first impressions are everything. A well-staged home can make all the difference between a listing that lingers on the market and one that commands attention, enticing buyers to make an offer. 

At Connect California Homes, we understand the pivotal role that home staging plays in the sales process, which is why we offer this invaluable service at no cost to our clients. But we don't stop there. We also provide professional photography for your home, recognizing that 96% of buyers use the Internet to find homes in their home-buying process1. We understand the importance of making a strong first impression when buyers see the photography of a staged home and place an even stronger emphasis on ensuring that the home looks the same in person as it does in pictures.

 

Staged Homes Sell Faster and For a Higher Price

The statistics don't lie: staged homes consistently outperform their non-staged counterparts. According to the National Association of Realtors, 83% of buyers' agents agree that staging a home makes it easier for buyers to visualize the property as their future home2

Additionally, staged homes sell faster and for a higher price than non-staged homes. A survey by the International Association of Home Staging Professionals found that staged homes sell 3 to 30 times faster than non-staged homes, and staging can help increase the sale price by up to 20% on average3.

 

Staging with Our Community Connections

At Connect California Homes, we take pride in our deep-rooted connections within the community. Our collaborative network includes some of the most talented vendors in the industry, ensuring that every home we stage receives the spa day it deserves. We use a dependable and premium staging team to deliver unparalleled results that showcase your home in the best possible light. 

When it comes to capturing those stunning staged spaces, our professional photographers ensure that every angle is showcased to perfection, ready for display on MLS, real estate listing sites (Zillow, RedFin, Trulia, etc.), social media, and advertisements.

 

Real-Life Success Through Home Staging

Let's dive into a real-life example of how professional staging and photography transformed a property and yielded exceptional results. Meet 3524 Windsor Court, Pleasanton, a stunning residence that recently found its new owners with the help of Connect California Homes.

When 3524 Windsor Court first entered the market, it presented a promising opportunity, but it lacked the visual appeal needed to capture the attention of potential buyers. Recognizing the property's potential, the team at Connect California Homes sprang into action. Leveraging our connection with our staging team, we strategically curated every aspect of the home's presentation to maximize its appeal.

The transformation was nothing short of remarkable. Gone were the cluttered spaces and instead replaced by carefully selected furnishings, tasteful decor accents, and inviting atmospheres. Each room was meticulously staged to highlight its unique features and create a sense of warmth and welcome.

But staging was just the beginning. To ensure that 3524 Windsor Court made a lasting impression online, our team also enlisted the expertise of our professional photographers. Using advanced techniques and equipment, they captured every angle of the staged home in stunning detail, ready to be showcased on MLS, social media, and advertisements.

Thanks to the strategic combination of expert staging and photography, 3524 Windsor Court not only captured the attention of potential buyers but also exceeded expectations in terms of both price and speed of sale. Within just seven days of hitting the market, the property went into contract, ultimately selling for an impressive $106,000 over the asking price. Click here to learn more about the story behind the sale of this home!

 

Get Started with Connect California Homes

In the competitive California real estate market, presentation is key. By investing in professional home staging and photography, sellers can significantly increase their chances of attracting qualified buyers and maximizing their return on investment. At Connect California Homes, we're committed to providing our clients with the resources and support they need to achieve their real estate goals. Contact us today to learn more about our complimentary home staging and photography services and how we can help you elevate your real estate experience.



Sources:

  1. Statista.com, 2023
  2. Nar.realtor, 2019
  3. Nar.realtor, 2021

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